Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). It involves strategies like keyword research, content creation, link building, and improving website performance. The goal is to make your site more visible to users searching for products, services, or information online.

SEO is important because it drives organic traffic, which is free and highly targeted. When done effectively, SEO can increase your website’s credibility, user experience, and ultimately, conversions. Search engines like Google prioritize websites that offer relevant, high-quality content, making SEO essential for staying competitive in any industry.

By implementing good SEO practices, you ensure your website meets the criteria that search engines use to rank pages, making it easier for your target audience to find you. In a digital-first world, SEO is not optional—it’s a necessity for online success.