On-page SEO refers to optimizing elements on your website to improve rankings and visibility. This includes optimizing content, HTML tags (like title tags and meta descriptions), and images.

The first step is keyword research—identify terms your target audience searches for and integrate them naturally into your content. Use these keywords in headings, subheadings, and throughout the body text to make your content relevant to search engines.

Meta tags, including title tags and meta descriptions, should be concise and include primary keywords. Additionally, use header tags (H1, H2, etc.) to structure your content logically and improve readability.

Optimizing images with descriptive file names and alt text ensures search engines understand them. Also, focus on creating high-quality, original content that provides value to users.

A strong on-page SEO strategy enhances your website’s relevance and usability, key factors for ranking higher in search engine results.