Backlinks, also known as inbound links, are links from other websites to your own. They are a critical factor in SEO as they signal to search engines that your content is trustworthy and valuable.

However, not all backlinks are created equal. High-quality backlinks from authoritative and relevant websites carry more weight than those from low-quality sites. For example, a link from a respected industry blog will positively impact your SEO more than one from an unrelated website.

To build backlinks, focus on creating shareable content like infographics, guides, or case studies. Outreach to industry leaders and bloggers can also help you earn backlinks naturally.

Avoid black-hat techniques like buying backlinks, as these can lead to penalties from search engines. Instead, prioritize quality over quantity.

Strong backlink profiles not only improve your domain authority but also drive referral traffic, enhancing your overall website performance.